WWCMD? What would the Community Manager Do?
So your company is entering the fray on the social web. How on earth do you manage this conversation? And what exactly is a Community Manager?
A Community Manager can do a lot more than moderate your forum. She can change the entire culture of your company. She can advocate for your community. She can keep you one step ahead of your competitors. She can help you build a sustainable business… if you let her.







